Over 40 years experience in the fashion industry
We partner with founders, brand teams and creative leaders to bring clarity to the decisions that shape a brand—on the page, in the room and in the work itself. Jessie and James had a very strong design background and love of fashion before they’d even met. Working on fashion shows in Paris, New York, Milan and around the world, they were exposed to unconventional ways of designing that were not only exciting but inspirational. Some years later they decided they had enough knowledge between them to create something truly special. Drawing on their experiences of being taught by Giles Deacon and working for Vivienne Westwood, Jessie and James created a very unique childrenswear brand. Now, Jessie and James is an established, well-recognised British designer childrenswear brand offering high-fashion clothes with contemporary, luxurious elegance. The unique combination of cutting edge style and classic design perfectly captures Jessie and James’ personality.
Our point of view / 02
Good direction is equal parts instinct, context and follow-through.
We believe the strongest brands hold a clear tension: they know where they come from, but keep finding a relevant way forward. Our role is to help define that tension, then make it useful across the choices that follow.
That can mean shaping a new brand from the first reference, resetting the creative language of an established label, or helping a team make a collection, campaign or launch feel more coherent.
Founders / 03
Experience informed by building brands from the inside.
Jessica Richard and James New have worked together for more than twenty years across the design process, creating fashion brands with a clear point of view and a practical route to market. Their experience spans creative development, brand building and the decisions that turn a collection into a living business.
They are also the creative owners of Jesse and James London, the luxury childrenswear brand they continue to grow year on year. That ongoing work keeps Brand New Agency connected to the day-to-day realities of building a fashion brand—from the first idea and garment decisions to supplier relationships, production and growth.
Experience / 04
Built from the inside of the industry.
Our work connects creative thinking with the practical relationships that help it move. We bring experience across brand building, fashion image-making, collection development and production conversations.
Whether you are building from scratch or finding the next chapter, we would like to hear where you are starting from.
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